Safeguard Price Down in March 2014.

According to Nielsen’s Retail Audit, Pakistan’s soap market is valued at Rs 25 billion or 100,000 tonnes. In a situation entirely unique to Pakistan, anti-bac products make up approximately 48% of the market, with beauty soaps and washes accounting for the rest. A large part of the reason why anti-bac products have captured such a big percentage of share is because the top three brands have been extremely active in spreading awareness about hand washing with soap via school education and doctor referral programmes, as well as consistent advertising in ATL media.

Good News

Safeguard some Brands Price Down from 1st March 2014.

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